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Welcome to the Cup Scene Daily for
Vol. III,No.VIXII
FINAL EDITION

Quote of the day:

"I've got the fever again now. It's like jungle fever. I've got it bad."
- Tony Stewart at the Indianpolis Motor Speedway Sunday.


7 DAY ARCHIVE

Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

INSIDE TODAY'S ISSUE:

Stewart surprises everyone at Indy


Kahne uses first all-star run to learn

NASCAR heads to the Great White North

Truex passes Hamilton on last lap for Busch win at Nazareth

Schrader thanks the dirt guys

Not everyone loves all-star weekend

Gordon happy with team effort

Junior needs a new suit

Fed-Ex coming the Joe Gibbs in 2005
Sunoco may be out: Shell may be in as official fuel

Numbers adding up for Kenseth

Beyond the track at Speed Channel

Shame on You, ESPN and About That Tony Stewart/Darrel Waltrip Thing

Cup Scene readers speak out about Talladega

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TODAYS FRONT PAGE< AFTERMATH
Roush Gets Win, but may lose driver as Biffle threatens to leave
May 24

When you have five teams entered into a 43 car race, you increase the odds of having on of your teams come in first. Of course that also means you'll always come home with a least four losers.

As Matt Kenseth enjoys his Nextel All-Star Challenge victory from Saturday night, the boss has to worry about a nasty feud between two of his other drivers, Kurt Busch and Greg Biffle.


» Nextel All-Star Challenge/Open results

Jack Roush will find himself having to play peacemaker at Roush Racing, instead of just counting all the zeros on that $1 million check from Nextel for Matt Kenseth's win against Ryan Newman in NASCAR's annual spring all-star bash.

Roush won't be waiting until his weekly Tuesday meeting to get things straight between all the warring parties:

"Typically our races are Sunday, and I'm usually wrought with frustration and sometimes with anger for the things that have gone wrong, and I want to let that rest for at least 24 hours and give myself a chance to put it all in perspective. So I want to let a little space go between now and then.

"But in the meantime, I will certainly have a conversation if I can reach Kurt. I'll have a conversation with Greg if I can reach him. I'll talk to Geoff Smith, our president. I'll talk to Harry McMullen, our general manager.

"I'll make every effort to have conciliatory discussions that will soothe feelings and get us back on the right track before I get back down here.

"But if that doesn't happen, I will make my best effort to effect an understanding that will put us all on the same page so we can come back here for the 600 and have this behind us.

"I hope I'll be able to congratulate them on getting their problem solved."

Eleven laps into Saturday night's all-star race, Busch and Biffle triggered a wreck that took both of them out and damaged half the cars in the race. Two wrecked cars were bad enough for Roush. But there was also Biffle's blistering criticism of Busch, which played over and over on ESPN's ``SportsCenter'' early Sunday.

``He's an idiot,'' Biffle said. ``He has no brains at all.''

Replays show Busch running into the back of Biffle at the end of the frontstretch. Busch said he was merely trying to give his teammate a helpful bump, an effective technique when executed properly. Biffle wasn't buying.

``We're not teammates,'' Biffle said. ``One of us is going. It's me or him.''

Biffle, a former truck and Busch champion who won last summer at Daytona, has threatened to leave before. He can become a free agent after this year.

Some of Biffle's other comments immediately after the wreck also caused some raised eyebrows. He alluded to the fact that Busch was faster because he had a more powerful engine, since Busch is ranked higher in points.

In fact, since Ford has a new cylinder head, only a select number of cars are able to use them. Busch did have the newer, supposedly better part, but Roush downplayed that as the cause of the contact.

"I just think that Kurt misjudged," Roush said. "This is a fairly fast race track and you do get a bit of a draft. He sucked up into a vacuum there and I think it was much easier for him to get close to him than he figured."

That didn't mean much to Biffle, who appeared to have one of the faster cars in the race.

"The car was awesome, passing on the outside, going to the front," he said. "I feel bad for Roush. We wrecked the whole field with two of our cars and took a lot of our stuff out of the race. It's senseless to do something like that."

The incident wasn't the first time Kurt Busch was embarrassed Saturday, NASCAR president Mike Helton chided him for one of his comments, which drew laughter from his peers in the drivers' meeting.

Earlier in the day, at the drivers' meeting, Busch suggested that the mandatory pit window rule in segment one of the Challenge be changed from 35 laps to 30 to allow extra time to pit in case of a caution.

"You can make that call on your own," Helton said. "We'll keep it at 35 laps."

Everyone in the room burst out in laughter – except for Busch.

The second time was a much more public humiliation.

Following the wreck Busch was so upset that he had to compose himself in his hauler before making a statement.

"He's a teammate of mine and I didn't mean to wreck him," Busch said. "I mean, we're only 12 laps in and I've got a wrecked race car."

"I didn't mean to do it, but I wrecked his car, and then everyone else wrecked," Busch said. "I feel sorry for it. It's just bad news. I was going to bide my time and stay away from wrecks, but instead, I caused it."


Kurt Busch (97), Kasey Kahne (16), Jeff Gordon (24), Sterling Marlin (40), Joe Nemechek (01) and Kevin Harvick (29) slide and crash at Lowe's Motor Speedway on Saturday evening during the NASCAR Nextel All-Star Challenge

Busch was mad enough at himself, but he certainly drew anger from several others as well.

"I don't know who started the whole deal, but they're an idiot," said Joe Nemechek, whose night was ended in the crash. "It's uncalled for to wreck on the straightaway. We're supposed to be the best of the best – we don't wreck on the straightaway."

Robby Gordon's car was also among those taken out by the wreck.

"It was pretty disappointing, because this is an all-star race and you'd think we'd act like all-stars," Gordon said.

Fox commentator Darrell Waltrip said the incident should never have happened:

"I had a feeling about Saturday night, even before the first wreck happened 100 yards past the start/finish line in the Nextel Open. I could just feel it in the air. But getting into Biffle was totally uncalled for, and Busch can say, 'Well, I was bump drafting.' But you don't bump draft at Lowe's Motor Speedway going down into Turn 1. That was not a very wise move. He was trying to knock him in front of Kenseth, their teammate. He knocked him alright, but not in front of him. It never should have happened.

Kenseth, who was inside of Biffle when the crash started, never saw what happened, but still defended Busch's maneuver.

"I didn't see the accident with Kurt and Greg, but I will say that they are two of the best teammates you could ever have," Kenseth said. "I would bet our paycheck that whatever happened was an accident.

"I'm sure they're mad about it, but knowing Kurt, he was probably trying to bump draft Greg to make him go faster. He does that to me all the time."

Neither Biffle nor Busch were able to return to the race, because their Fords were severely damaged, and Kenseth and Mark Martin were left to carry the Roush banners. Kenseth came through, smoothly passing Newman with four laps left for his first victory in the special, non-points race.

Jeff Burton, the fifth driver for the team, crashed at the green flag in the preliminary Nextel Open and left Roush with three torn up cars.

"I was asking myself, 'I wonder what second place pays.' I'm sure my part of second place is not going to pay for all the carnage we had, not to mention the hurt feelings," Roush quipped.

``I am card-carrying crazy,'' Roush said in the wee hours Sunday. "Anybody who would put a half-dozen of these drivers - in fact we've got 10 programs this year with seven drivers - together, people that are competitive and very aggressive, whose careers are developing and unfolding, and have them share space and expect everybody be happy about that all the time is probably too much to ask.

Roush will try to diffuse tensions this week, a skill he has had plenty of practice at. Having fielded multiple cars in NASCAR's top division since 1992, he has had to soothe many a bruised ego.

``When I first started my two-car operation in the early '90s with Wally Dallenbach and Mark [Martin], they weren't the happiest with one another, but the performance of the 16 car [Dallenbach] at that time wasn't what the 6 car [Martin] was,'' Roush said. ``Even though they weren't real happy with one another sharing space, they didn't have the prospect of being faced with running over one another.

``It was unfortunate [Saturday night] that the cars were in proximity of one another and they ran into one another, and now we've got to go sort that out.''

And it has to be done quickly. This weekend's Coca-Cola 600 is one of the biggest points races of the year.

It's a race Kenseth won as a rookie in 2000 and rates as a more interesting challenge than even Daytona or the Brickyard.

``It's my favorite event of the year by far,'' he said. ``I love that race. I like how you start during the day and the track is real snotty and mean and nasty and slippery, and as you go on at night your car takes such a dramatic change and you just have to stay on top of it.''


Robby Gordon's car was one of several that got banged up by Kurt Busch

Kenseth picked up $1,044,000 Saturday night - a take he, of course, splits with his boss and crew members. He also won for the third time in 2004, following points victories early in the season at Rockingham and Las Vegas.

It's adding up to vindication for a driver who got little credit for his one-win championship in 2003. But it isn't surprising.

``It is extra special for us to be able to win this race because of all the [criticism] we heard over and over and over,'' he said. ``This is a wide-open race. You race as hard as you can. We had the fastest pit stop, we had a real fast car, and everybody just did a great job.''

Kenseth envisioned this kind of year back in to the offseason, when he, Roush and crew chief Robbie Reiser considered their prospects for 2004 over dinner in New York.

``We talked about how this year was an opportunity for Roush Racing and ourselves,'' Kenseth said. ``We'd kept our whole team together. We've got better equipment. We've got a new body this year. We've got more people working on the engine program to try to make them better.

``We just felt like this could be a year where we could do things like this - we could win exciting races and we could lead more laps and run more competitively each and every week.''

Maybe it bodes well for Kenseth that eight of the previous 19 winners of the all-star race went on to win the championship. There's but one side for boss Jack Roush: Only one driver gets the trophy.

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2004 Standings
1Dale Earnhardt Jr 1643
2

Jimmie Johnson

1603
3 Jeff Gordon 1581
4

Matt Kenseth

1517
5

Tony Stewart

1449

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Last Race: Nextel NASCAR All-Star Challenge


Winner:

Race Statistics(Challenge)

Time of Race: Time of Race: 1 hour, 28 minutes, 9 seconds.
Margin of Victory: 0.571 seconds.
Winner's Average Speed: 91.889 mph.
Caution Flags: Four for 18 laps.
Lead Changes: Ten among 6 drivers.

Final Results:

1 #17 Matt Kenseth
2 #12 Ryan Newman
3 #20 Tony Stewart
4 #15 Michael Waltrip
5 #8 Dale Earnhardt Jr.

FULL RESULTS


CURRENT POINT STANDINGS

1. Dale Earnhardt Jr., 1643
2. Jimmie Johnson, 1603
3. Jeff Gordon, 1581
4. Matt Kenseth, 1517
5. Tony Stewart, 1449

FULL POINTS

Slideshow:


Lug Nuts:left side
(Stories open in new window)

Kahne uses first all-star run to learn


May 24

Where's Bill when you need him?...

FULL STORY

NASCAR heads to the Great White North
May 24

Gentlemen starts your engines, eh...

FULL STORY


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Stewart surprises everyone at Indy

May 24

Tony Stewart talked earlier this year about the possibility of doing the double: racing in the Indianapolis 500 and Coca-Cola 600 in Charlotte on the same day. He ruled it out last month. Robby Gordon, another NASCAR regular, already has announced his intention to do the double.

On Sunday, Stewart nearly joined Gordon in that quest.


Tony Stewart draws a crowd of media after he suited up to drive an A.J. Foyt car on the final day of qualifications at the Indianapolis Motor Speedway, Sunday, May 23, 2004. Stewart did not end up driving the car citing a contractual conflict

Stewart had planned to be at Indianapolis Motor Speedway yesterday to join friends hang out and watch the final session of time trials for Sunday's Indianapolis 500.

He also wanted to visit the garages of team owner A.J. Foyt, who apparently went to speed-dialing in the past several days to lure Stewart into trying to make field.

"There's only so many times a guy can call you before you can call him back," Stewart said. "I got tired of listening to his voice mails."

However, about 30 minutes before the track closed, Stewart said that contractual reasons with NASCAR prevented him from getting into an Indy Racing League car.

In the meantime, a buzz had spread through the 21/2-mile oval, with dozens of people gathering near Foyt's garages after word circulated that Stewart was on the grounds and had passed a physical with IRL officials to drive.

Stewart, an IRL veteran, all but vowed that he'll return to the Speedway.

"I'm going to talk to Joe and Home Depot and see if I can start working out something," he said, referring to Nextel Cup team owner Joe Gibbs and his primary NASCAR sponsor.

"I've got the fever again now. It's like jungle fever. I've got it bad."

The fun started around 2:30 p.m. when it was announced that Stewart, the 2002 NASCAR champion from Columbus, Ind., had taken the physical required of any driver before he is allowed on the track.

By then, rain was falling and it appeared Stewart's intentions, whatever they were, would be irrelevant. But by late afternoon, the track had dried and a Foyt car with Stewart's name on it was rolled onto pit lane. The mob of fans and media that had surrounded Foyt's garage moved to the track.

Around 5 p.m., with an hour of qualifying remaining, Stewart arrived in the pits wearing a borrowed driver's suit and toting a new, white helmet.

Stewart, a resident of Columbus, Ind., has made five starts in the Indy 500, with his best finish fifth in 1997. He hasn't driven in the race since 2001, largely because a Nextel Cup race is held that night in Charlotte, N.C.

Stewart started on the pole in the 1996 Indy 500 and was the IRL point champion in 1997.

He said at first he thought Foyt was teasing him about putting a car in this year's Indy 500 field.

"When A.J. called me this morning, I thought he was joking with me, but with the amount of phone calls he made, I noticed he was pretty serious," Stewart said.

Foyt and Stewart acknowledged they're impulsive, especially when it comes to the Speedway.

"He's a friend of mine. I stay in trouble. He stays in trouble. So we enjoy trouble together," said Foyt, who has four Indy 500 victories. "That's why we're friends."

Said Stewart: "A.J.'s emotional about this place. I'm emotional about this place, and nothing would make him happier than putting three cars in the race this year.

"Trust me, we wouldn't have went through all this trouble and had the crew work as hard as they've done today."

Foyt will be represented in the race by his son, Larry, and his grandson, Anthony IV.

Attorney Cary Agajanian, Stewart's manager, indicated that plans fell into place too late for the Stewart-Foyt deal.

"It's a complicated world in racing now," he said. "There's Home Depot, and there's Chevrolet and there's Joe Gibbs, and it goes on and on. You just don't do that without really having people understand and know what you're doing. And this has happened so quickly."

Foyt's car is powered by a Toyota engine.

Stewart apologized to fans who waited out the rain in the hopes of seeing him on the track. The 1997 Indy Racing League champion has competed in five Indy 500s, most recently in 2001.

"I wish I could run for these people," he said. "There's no better feeling than coming back home to Indiana."

If fans were disappointed that Stewart didn't get in the car, Robby McGehee wasn't. He was on the bubble in danger of being bumped by Stewart and spent a nervous four hours as the pot boiled.

"Tony owes me a beer," he said after being informed Stewart would not be driving.

Truex passes Hamilton on last lap for Busch win at Nazareth

May 24

Martin Truex Jr. led for just one lap in the final NASCAR Busch Series race at Nazareth Speedway yesterday, yet managed his series-best fourth win of the season.

Truex battled lapped traffic and cut underneath Bobby Hamilton Jr. down the backstretch on lap 200 in a thrilling finish in the Goulds Pumps ITT Industries 200.

"There was no plan," Truex said. "I found a hole and used it for the win."

Truex started gaining ground on Hamilton in the final 10 laps. Hamilton had dominated since taking the lead on lap 75 and seemed poised to for his first win of the season.

Instead, it was Truex who started chipping away and took advantage of lapped traffic.

About 20 laps into the race, the leaders started passing some of the cars at the back of the field. It stayed that way until the end when Hamilton took one of the corners too hard, got lost in some side-by-side traffic and couldn't stay in control.

Hamilton was visibly angry over the ending and compared Nazareth to an ARCA track.

"That's the way it goes here. You can't pass here," Hamilton said. "We can take our top-five finish and go to a real racetrack and race. He got lucky with the traffic."

The one lap that Truex led was the fewest ever for a winner in a Busch Series race at Nazareth Speedway. He won by 0.140 seconds with an average speed of 110.616 mph.

Truex, who clutched his trophy before his postrace interview, acknowledged the outcome was influenced by lapped cars, before adding with a smile, "I won the race, I'm not going to complain."

The win pushed Truex past pole-sitter Kyle Busch for the lead in the Busch Series points standings. Truex has 1,803 points; Busch, who led the first 54 laps, has 1,772.

Truex's four wins are as many as Hamilton had last season when he led the Busch Series in victories.

"I was surprised we got the first one," Truex said. "I'm not surprised anymore. We've got a great team."

It was the 17th and final Busch Series race at Nazareth Speedway. The speedway will close after the 2004 season and International Speedway Corporation plans to move the speedway's NASCAR Busch and IRL IndyCar series events to other tracks.

The track, about 50 miles north of Philadelphia, is sometimes home to driving schools, Boy Scout jamborees and other events.

It will be the site of the Firestone Indy 225, an Indy Racing League event, on Aug. 29.

Truex, driving the No. 8 Chevrolet for owner Dale Earnhardt Jr., started 20th in row 10, but was able to move up on what was a pretty clean race - there were only two cautions on a hot day at the 0.946-mile, tri-oval track.

"It's real, real hard to pass," Truex said. "I passed only five cars all day and went from (No.) 20 to the win."

David Green was third, followed by Jason Keller and David Stremme.

Goulds Pumps/ITT Industries 200 results

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Lug Nuts:right side
(Stories open in new window)

Not everyone loves all-star weekend


May 24

Sterling needed some Coors light early Saturday night...

FULL STORY

Schrader thanks the dirt guys
May 24

Dirt racing goes high tech...

FULL STORY


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Gordon happy with team effort
May 24

Although he never had a shot at winning Saturday night's all-star race, Jeff Gordon and crew chief Robbie Loomis said they were excited with their team's resilience after Gordon was caught up in a wreck on Lap 11 of the first segment.

Gordon made repeated pit stops for repairs and eventually finished sixth, just missing the top-five while dueling with Dale Earnhardt Jr. on the final lap.

"I came on the radio and said 'Guys, we're done,'" Gordon said.

"When it's the all-star race you think you're not going to be able to fix it but they had a long delay so were able to keep working on it.

"The effort that this team put out is what type of effort got us there in the points right now, why we've won two races so far. I think it's the reason why we're going to win more races before it's all over."

Loomis said he could not recall ever being as excited for a sixth-place finish.

"If we fight as hard all year long as we fought tonight, we're going to get that fifth championship for Jeff," Loomis said.


(Back To Top)

Junior needs a new suit

May 24

During the 10-minute intermission between the first and second segments, Dale Earnhardt Junior complained on his radio that he was "burning up":

Dale Jr.: "I swear something's been happening in the last three or four weeks with these driving suits ... the dry cleaning or something has messed them all up. I'm burning up in this suit. It's like they're machine washed or something, and it's made 'em real tight and my ass is burning up. The seat and everything around me is cool, but I'm burning up all over -- my arms and legs... I mean, I put some new ones on order about 12 months ago ... they ought to be here sometime in the next couple years."

More comedic relief after the opening 40-lap session:

Tony Eury Sr. (crew chief, talking to team member Rick "Otis" Hodges after Hodges had sprinted to the hauler for a fan): "You need oxygen?"

Dale Jr.: "Ha, ha, ha ... What, you think I'm out of shape all of a sudden? I know I'm all hot in this firesuit, but I ain't out of shape."

Tony Sr. (laughing): "I was talking to Otis."

Dale Jr.: "Oh, I was getting all offended in here. I just want my new uniforms, that's all."

Fed-Ex coming the Joe Gibbs in 2005
May 24

Federal Express, which once was in the running to be the title sponsor of NASCAR's top series before Nextel came on board, has been in talks with Joe Gibbs Racing.

Word has it that Fed Ex will end up on a third Cup car for the 2005 season at JGR with J.J. Yeley, a Busch rookie this season, behind the wheel. But Gibbs says it's too early to commit.

"Right now, we're in the process of moving through things, and we can't announce anything because the deal isn't done," Gibbs says. "We've been in conversations for a long time but right now it's just a work in progress."

DEI continues to search for a full-time sponsor for the No. 1 car but plans on running John Andretti this week with a Snap-on paint scheme for the Coca-Cola 600

Sunoco may be out: Shell may be in as official fuel
May 24

NASCAR may be ready to bail out of its sponsorship deal with Sunoco as the official fuel in order to make a more lucrative deal with Shell.

That was the buzz in the garage area this weekend in Charlotte.

A Shell deal would give NASCAR a much bigger presence out on the highway, because Shell has more than 20,000 service stations in the United States, and that's four times as many as Sunoco.

Shell, with 55,000 stations world-wide, is the world's single-largest branded network, but it is unclear if the parent company would be interested in using NASCAR in any overseas marketing ventures.

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Numbers adding up for Kenseth
By Dustin Long
Greensboro News Record,NC, May 24

Robbie Reiser’s wife awoke one night last week to her husband rattling a random set of numbers as he slept. Then the numbers stopped.

“If Matt can’t win with this, there’s nothing he can win with,” she heard her husband, crew chief for Matt Kenseth, mutter.

The numbers, it turned out, were downforce figures taken from a recent wind tunnel test with the car Kenseth won Saturday night’s NASCAR Nextel All-Star Challenge at Lowe’s Motor Speedway.

Kenseth plans to drive the same car for this weekend’s Coca-Cola 600 as he bids to become the sixth driver in 20 years to win the sport’s all-star event and longest race in the same season.

The numbers grow when examining Kenseth’s victory total. A year after he was criticized for winning the series championship with only one race victory, Kenseth has three victories this season.

Only Dale Earnhardt Jr. has been to victory lane as often this time with three points victories.

“It feels good to still kind of vindicate ourselves after some of the criticism we got last year,” said Kenseth, who passed Ryan Newman for the lead with four laps left in the all-star race.

So, what’s different this year?

Roush Racing engines are improved. Kenseth was one of five Ford drivers using a new cylinder head in the all-star race. The new cylinder head helps the engine produce more horsepower, although car owner Jack Roush says it doesn’t make his engines as strong as others yet. Also, Ford made changes to its body, improving it aerodynamically. And Kenseth’s crew remained intact from last season.

“The better your stuff is, the faster you can go and the easier it is to drive your cars,” Kenseth said. “So having better stuff and having more downforce and having a little more power, all of that stuff makes my job easier, it makes Robbie’s job easier.

“You don’t have to be exactly perfect right on. You can miss it by a little bit and still hang in there and when you hit it right, you look like we did at Vegas.”

Kenseth led a race-high 123 laps in winning at Las Vegas in March. The victory came a week after he led a race-high 259 laps to win the final Cup race at Rockingham. Kenseth vaulted to the points lead after the Vegas victory, but later stumbled with a 31st at Darlington, a 16th at Texas and a 42nd at Talladega after an engine failure.

Those struggles made Saturday’s victory more important.

“We haven’t been the guy to beat and leading all the laps and dominating races like we kind of did at Rockingham and Vegas, so it feels good to come out and do that,” Kenseth said.

Winning wasn’t easy Saturday. He had to pass Newman, who put on a masterful performance by staying in the lead with tires that had 30 more laps than any other competitor. The more laps tires are run, the more they wear and the slower the car runs.

Newman remained ahead until Kenseth ducked under him in turn 4 and nosed ahead at the start/finish line with four laps left.

“I don’t ever remember being nervous inside a car since we won the Coke 600 here in 2000 and my heart was pounding out of my chest those last 20 laps racing so hard to try to catch him,” Kenseth said.

Once passed, Newman couldn’t challenge Kenseth and settled for second, finishing ahead of Tony Stewart, Michael Waltrip and Earnhardt. That allowed Kenseth, Reiser and the team to contemplate another series of numbers, the amount of money won — $1,044,000.

FULL STORY


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Beyond the track at Speed Channel
By Mark Wasburn
Charlotte Observer,NC,May 24

Two years after moving to Charlotte, cable television's Speed Channel -- designed for the carburetor and NASCAR crowd -- is taking a side road in its pursuit of new viewers and is targeting women.

Next month, the network will unveil the reality series "I Wanna Date a Race Car Driver," the network's latest departure from hard-core track coverage as it passes the 60 million household mark and seeks new audiences attracted by an old lure: the American love affair with the car.

"We understand that racing is the pedigree, and we have the race fans," says Robert Ecker, Speed Channel's vice president of programming. "We want to appeal not just to race fans but people with an interest in automotive things, automotive enthusiasts."

Since February, the network has introduced programs about auto shows, famous cars and vehicle restorations. In the works are shows about the biker subculture and the 10 best-ever auto commercials. There's talk of creating a demolition-derby show.

"We expect to be in 80 million homes someday," says Jim Liberatore, Speed Channel's president. "To do that, you can't just be after the hard-core race fan."

Cable TV's business formula rests on two pillars: Get carried on enough cable systems to penetrate a sizable portion of the nation's households, then get people in those homes to watch.

Subscriber growth has been strong. Backed by Fox's powerful marketing arm, the channel rapidly spread to new cable systems, at one point leading all sports channels in household growth.

In December, it cracked the 60 million household mark, the point at which cable channels enter the heavyweight ranks and are able to attract major advertisers. Nielsen estimates there are 108 million households with televisions in the United States, which means Speed Channel now has the potential to reach 56 percent of them.

With that kind of reach, the network is well-distributed and is emphasizing broader programming to improve viewership.

NASCAR estimates more than a third of its fans are women. Aside from NASCAR programming, which has a significant female following, the network's audience skews mostly male. Speed Channel wants a bigger, broader audience and "I Wanna Date a Race Car Driver" is seen as an avenue to get it.

"It's a show women would watch," Liberatore says. "Guys will watch it too -- because it's fun."

Magazine shows, the network's "Trackside" programming from race venues and truck racing have proved more popular than expected, Liberatore says. Grand Am, CART and IRL racing haven't done as well.

Speed Channel's target demographic is upscale professionals who are automotive or racing enthusiasts. It is estimated that they collectively spend more than $700 billion a year on automotive goods.

"In prime time, we're trying to draw in viewers who are maybe watching shows on Spike or Discovery," Ecker says. "Racing fans are passionate, but not all race fans care to watch all racing. But people are interested in cars."

Auto themes popular

And the number of auto-related shows is increasing on other networks. Tonight at 10 p.m. for example, Spike TV offers a two-hour special called "52 Favorite Cars," a pop cultural look at America's fascination with its wheels.Spike TV, which targets a male audience, has had success with a variety of auto enthusiast programs ranging from favorite trucks to stock cars.

Even MTV is in the game. "Pimp My Ride" (Sundays at 9:30 p.m.) transforms rusted, rolling wrecks into customized beauties.

Auto programs dominate Wednesday nights on Speed Channel. The network has assembled a two-hour block called Autorotica, a mix of short series, international car shows, motorcycle specials and classic movies.

Fox increases stake

The channel was launched as Speedvision in 1996. In 1999, Fox exercised options to take a greater share of the channel after Fox, NBC and Turner Sports agreed to pay $2.4 billion over six years for rights to NASCAR racing.

The channel was formally acquired by Fox Cable Networks Group in July 2001, rebranded Speed Channel and relocated from Connecticut to Charlotte to be closer to the hub of NASCAR. The relocation brought about 60 jobs to Charlotte.

Ad sales more than doubled in 18 months, Liberatore says, and new advertisers -- Budweiser among them -- came aboard.

The broadcast center is in a low-profile office park on Southern Pine Boulevard, a facility the network is beginning to outgrow. The lease expires in 2006 and the channel is beginning to consider its long-term needs.

The network is looking at the possibility of a NASCAR-themed game show, an increase in marketing budget and even shows with appeal to youngsters.

Speed Channel covered the Soap Box Derby last summer, an event that may have the potential to become as popular as the Little League World Series, Liberatore says.

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