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Vol. III,No.VIXII
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Quote of the day:

"A million bucks, boys!"
- Matt Kenseth after winning the All-Star Challenge


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INSIDE TODAY'S ISSUE:

They’re such kidders


Lobsters for Craven

Tires or No Tires?

Sterling Marlin Wins Nextel Open

Earnhardt to race Corvette

Buddy Baker book signing today

NC governor woos NASCAR brass

Celebrity sightings

Kyle Busch Wins Pole at Nazareth, Pa.
NASCAR won't be rolling into Nazareth

They all can't be edge-of-the-seat thrillers

Shifting from White to Colors

Shame on You, ESPN and About That Tony Stewart/Darrel Waltrip Thing

Cup Scene readers speak out about Talladega

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TODAYS FRONT PAGE< MILLION DOLLAR MAN
Kenseth Wins NASCAR All-Star Challenge
May 23

Jack Roush probably woke up this morning wondering if he should be happy or angry.

On the one hand, two of his drivers, Kurt Busch and Greg Biffle caused a wreck that damaged half of the cars in the race.

On the other hand that improved the odds for a third Roush driver - defending NASCAR champion Matt Kenseth - who won Saturday night's Nextel All- Star Challenge.


Matt Kenseth passes Ryan Newman in route to his first Challange victory
» Nextel All-Star Challenge/Open results

He has to wondering if the $1 million Kenseth brought home last night will be enough to offset the fued between Biffle and Kurt Busch?

Kenseth, driving on perhaps his best track, lurked patiently until three laps to go to make his move, then took the air off Ryan Newman's rear spoiler in a pass for the lead and went on to win NASCAR's annual all-star race by a solid eight lengths.

It was a good debut for Ford's new cylinder head. And that all made Roush smile.

But the crash involving Busch and Biffle, which took them out along with five others, will surely leave Roush with a headache that may take a few days to go away.

When it was all over, Kenseth stepped out of character a bit and celebrated by doing doughnuts by the finish line with his Ford.

"A million bucks, boys!" he screamed to his crew over the two-way radio. "You guys are the best!"

Kenseth beat Newman by about five car-lengths, with the Chevrolets of Tony Stewart, Michael Waltrip and Dale Earnhardt Jr. rounding out the top five.

Newman surprisingly skipped a pit stop before the final 20-lap segment, and the rest of the leaders changed four tires. Even with that advantage, Kenseth had a hard time making the decisive pass.

He tried a couple of times to get below Newman, but couldn't complete the move. Finally, coming off Turn 4 with four to go, Newman's Dodge began to slide sideways, which was the only opening Kenseth needed.

"I just saw him slipping off 4, so I just got right on him," Kenseth said. "I was able to get by then."

A Lowe's Motor Speedway crowd of about 150,000 saw a colorful event that included an intense qualifying race and antics such as Newman's crew members diving into a crowd rock-star style during introductions.

Wallace and Newman were pulling away in the opening laps when Ricky Craven hit the wall to bring out a caution. Craven scraped the wall coming out of Turn 4 on the third lap, then hit the Turn 2 wall hard a lap later.

Eight drivers pitted for adjustments and/or tires during the early yellow, even though the stop did not count as the mandatory four-tire stop required under green in the first segment.

The defending Nextel Cup champ had only one victory during his conservative run to that title, but he came into 2004 seemingly determined to alter his image. He won two of the first three races in dominating fashion, then struggled a bit over the next several races.

He broke out of that slump in a big way.

"It feels good to come here to have such a rocket car," Kenseth said. "I'm excited for this million bucks, and excited for all these guys on the crew."

This race is split into three segments, starting with 40 laps. Nearly half the field was damaged early, when Busch tried to push teammate Biffle past Kenseth on the 10th lap.

Instead, the contact sent Biffle into the outside wall at the end of the frontstretch, with a large portion of the field bearing down on him.

In all, 11 cars were involved - including defending race champ Jimmie Johnson - and six were forced to the garage for the rest of the night. That list included Biffle, Busch, Kevin Harvick and Sterling Marlin, who got into the All-Star Challenge by winning the preliminary race.

"I don't understand what happened," Biffle said. "You've got to finish the race first, and he wrecked us on the straightaway.

"He took out the whole field. If I was (team owner) Jack Roush, I don't know what I'd do."

Busch took the blame saying he was trying to push Biffle past Kenseth and did not mean to wreck him.

``The way our noses are pinned and the tails are up with stiff rear springs, our car lifted his instead of helping him,'' Busch said. ``It's just an all-star type of bump where you just want to try to help him.''


Kurt Busch (97), Kasey Kahne (16), Jeff Gordon (24), Sterling Marlin (40), Joe Nemechek (01) and Kevin Harvick (29) slide and crash at Lowe's Motor Speedway on Saturday evening during the NASCAR Nextel All-Star Challenge

"I apologize for all the wrecked cars."

"I've got to get myself in check, I guess. I mean we're only 12 laps in and I've got a wrecked race car. Last week (at Richmond) we had the fastest car on the track and we had to put it in the trailer without a good finish. We need to finish."

Busch's rivals were also angry. Gil Martin, Harvick's team manager, was irate: "That's the second time Busch has taken us out."

Robby Gordon: "They call this an all-star race and you'd think we'd all act like all stars and at least get to the last 20. But when they put $1 million up for the winner, I think everyone got a little overanxious too early. I won't say I wasn't either, because I passed 12 cars in the first few laps. But we weren't running into people to do it."

Nemechek was mad: "Somebody wasn't using his head. You just don't wreck on the straightaway. It is frustrating. This is a great race, an exciting race. But you just don't wreck on the straightaway.

"All of a sudden they started wrecking, and Sterling Marlin ended up on top of my hood. People have got to use their heads better than that."

Marlin was furious at the entire affair: "It's a wonder somebody didn't get hurt. It was just a big wreck with a lot of smoke.

"They were all two deep or three deep, and it's really hard to race like that for that short of time. Everybody was being idiots. It's the mentality of a 25-lap dirt tracker - just knock 'em out of the way."

Jack Roush said later: "I think Kurt misjudged... unless he meant to knock Greg out of the way, which I don't think he did.

"I hope I can put some salve on this thing."

Nascar officials red-flagged the race for nearly 15 minutes after the wreck, stopping the cars on pit road to clean up the mess.

Tony Stewart won the first segment. A drawing was held to decide how many cars to invert and the top eight were inverted for the second, 30-lap portion, which was won by Newman.

In winning the 40-lap stage, Stewart collected $75,000. After the inversion, Michael Waltrip, who was in eighth place, moved to the front of the pack for the second segment and Stewart dropped to eighth.

But for Stewart, even a victory in the opening leg had to be of some comfort. Stewart, the 2002 Cup points champion, has not won a race this season and is fifth in the points standing heading into the Coca-Cola 600 on May 30 at Lowe's.

The final 20-lap sprint of the 90-lap event was a duel between Newman and Kenseth in front of about 20,000 people, with Tony Stewart right behind. Newman appeared to be at a slight disadvantage by not stopping for tires just before the start of the last leg, preferring to keep his track position. However, Kenseth and Stewart, despite having four fresh tires, were unable to do much with Newman.

Kenseth kept dogging Newman, though, and finally saw an opening: "Ryan made me work. He finally slipped off four, and I was able to clear him. I tried to follow him for 15 laps to build up tire pressure.

"I wasn't going to knock him out of the way to win, because that stuff comes full circle. And I didn't think he'd do that to me.

"I was real loose that last segment, so it was good to be behind Ryan, because I could turn under him. But that's as hard as I've had to race. I got under him a few times but he'd pull the air off me and I couldn't complete the pass. So when I saw him slipping off four I got right up on him, and he slipped just enough that I could clear him. And then we were in the clear.

"But I can't believe how hard he ran on those old tires.

"I know we won two races earlier this year, Rockingham and Vegas. But we've had problems since then. So it feels good to have a rocket car like this and have it in one piece for the 600. That's my favorite event of the year by far."

``We had an awesome car all night,'' Newman said. ``We just ran out of tires there at the end.''

"We had a little gamble there and it almost paid off, just three laps too short," Newman said after sprinting across the infield grass to the start-finish line to congratulate Kenseth. "Just wanted to tell him 'Good job.' His hand was shaking more than mine was. He's got a right to."

Jeff Gordon, who was involved in that early wreck, brought his battered car home sixth, followed by rookie Kasey Kahne, Elliott Sadler, pole-sitter Rusty Wallace and Mark Martin.

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2004 Nextel Cup Series Schedule


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2004 Standings
1Dale Earnhardt Jr 1643
2

Jimmie Johnson

1603
3 Jeff Gordon 1581
4

Matt Kenseth

1517
5

Tony Stewart

1449

FULL POINTS
2004 Paint Schemes/Team Rosters
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Last Race: Nextel NASCAR All-Star Challenge


Winner:

Race Statistics(Challenge)

Time of Race: Time of Race: 1 hour, 28 minutes, 9 seconds.
Margin of Victory: 0.571 seconds.
Winner's Average Speed: 91.889 mph.
Caution Flags: Four for 18 laps.
Lead Changes: Ten among 6 drivers.

Final Results:

1 #17 Matt Kenseth
2 #12 Ryan Newman
3 #20 Tony Stewart
4 #15 Michael Waltrip
5 #8 Dale Earnhardt Jr.

FULL RESULTS


CURRENT POINT STANDINGS

1. Dale Earnhardt Jr., 1643
2. Jimmie Johnson, 1603
3. Jeff Gordon, 1581
4. Matt Kenseth, 1517
5. Tony Stewart, 1449

FULL POINTS

Slideshow:


Lug Nuts:left side
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They’re such kidders


May 23

I went to a fight last night and a race broke out...

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Lobsters for Craven
May 23

It's a yankee thing, you wouldn't understand...

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Tires or No Tires?

May 23

The decision-making responsibility put on the shoulders of a race leader is enormous enough without the pressure of a non-points race and $1 million prize on the line.

As the second segment of Saturday night's Nextel All-Star Challenge came to a conclusion, Ryan Newman's No. 12 Dodge team, which was leading, elected to stay on the track rather than pit for tires and lose track position.

The remainder of the field headed to pit road for fresh tires.

Newman and crew chief, Matt Borland, debated the call briefly, and in the end both agreed track position would be more important.

It was except for the final four laps of the final 20-lap segment.

After Newman thwarted several attempts by Kenseth to pass him, Kenseth finally made his way around Newman, taking the lead on Lap 87 and going on to claim his first all-star win and the $1 million prize.

"We had an awesome car all night. This Dodge was fast," Newman said. "We just ran out of tires there at the end.

"The guys did an awesome job in the pits. I'm looking forward to the 600."

Asked if he was confident in the decision to stay out, Newman replied: "We were about three or four laps short of being too confident. That's about it. Track position was important and we came home second."

Borland called the decision to stay out "the closest of calls."

"In a situation like that, no matter what you do, someone is going to do the opposite. Our best bet was to stay out and gamble that way," he said.

Despite the strong fight Newman put up, Borland said he would not take the same chance again.

"You have to take the gamble when you can. But finishing second in this race is almost the same as 25th," he said.

"So basically, you go for the win. Next week (in the Coca Cola 600), second place will pay pretty good points."

Newman said he didn't believe his team made the wrong call.

"I think two tires would have been better, but in hindsight I say that," Newman said. "If we were the first car to come in and everybody else stayed out, we would have been really caught."

Kenseth said he was surprised Newman stayed out and that he was able to run as well as he did for so long on older tires.

"Ryan did a great job holding me off on old tires," Kenseth said. "He made me work. I think if you ask him, it's probably the hardest either one of us has had to race in a long, long time."

Sterling Marlin Wins Nextel Open

May 23

Two new tires were enough to get Sterling Marlin to the big show - barely. Marlin zoomed past teammate Jamie McMurray and Jeremy Mayfield on the final lap Saturday night to win the Nextel Open at Lowe's Motor Speedway and advance to the All-Star Challenge.

Ken Schrader, who finished ninth, won a fan vote to join Marlin in the finale.

"It got pretty wild," Marlin said.

McMurray easily won the first 20-lap segment, which got off to an ugly start when 11 cars piled up as the green flag fell. Mayfield was one of those involved, and he rallied from the rear of the 25-car field with the front of Dodge patched together with tape and spare parts.

During a caution before the final 10-lap run, Marlin was the only one of the leaders who didn't change four tires. He took a big lead on the restart, but a caution for a crash by Kirk Shelmerdine tightened up the field again.

This time, McMurray beat Marlin when the green fell, and Mayfield took second. They ran nose-to-tail for two laps before Mayfield moved to the inside in Turn 4, and the two Dodges banged together.

They stayed side-by-side for a full lap before McMurray moved back ahead coming to the white flag. But he nearly lost control of his car - as did Mayfield - and Marlin drove by both on the inside for the lead.

Marlin's Dodge beat Mayfield by about five car-lengths.

"Once we started gaining on them a little, they got to racing side-by-side," Marlin said. "I was like, 'This is what we want here.'"

The race was red-flagged shortly after the big wreck on Lap 1. Casey Mears, who started on the outside of the front row, broke a transmission just past the green flag and was pushed into the outside wall by Mayfield.

In the ensuing mayhem, Kerry Earnhardt, Brendan Gaughan, Ricky Rudd, Jimmy Spencer, Jeff Burton, Scott Riggs, Schrader and Morgan Shepherd all wrecked. It was particularly costly for Earnhardt, the half brother of Dale Earnhardt Jr., who had a ride with Richard Childress Racing.

"That was the shortest race I can ever remember being in," Spencer said. "I don't think we went even a thousand feet."

None of the drivers involved were injured.

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Lug Nuts:right side
(Stories open in new window)

Earnhardt to race Corvette


May 23

Racing returns to CBS...

FULL STORY

Buddy Baker book signing today
May 23

Try and say that three times fast...

FULL STORY


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NC governor woos NASCAR brass
May 23

North Carolina Gov. Mike Easley met with NASCAR President Mike Helton on Saturday to find out what more the state can do for the motorsports industry.

Much of the stock-car industry is based in the Charlotte area, but groups in Virginia and South Carolina are trying to lure motorsports businesses out of North Carolina. The state also has lost four races in what is now the Nextel Cup Series since 1996.

Helton and Easley met before the NASCAR Nextel All-Star Challenge at Lowe's Motor Speedway.

"As long as we stay aggressive on motorsports, we'll continue to grow," Easley said. "What I have to do as governor is to make sure I'm well-informed on the needs of the owners, the teams, the employees and make sure we continue to be the most user-friendly state for motorsports."

Easley has placed a $50 million test track in his budget proposal with $15 million coming from taxpayer funds.

"I think it would be good for the owners not only of the Cup series but the Busch and trucks as well," Easley said of the proposed track. "We want to see exactly if we're going to build a track exactly what kind do we need, where should it be, how often will they use it and how much should we invest in it."

Celebrity sightings

May 23

Lenny Kravitz, Edwin McCain, Julius Peppers and Baron Davis - an eclectic group of stars - attended the prerace drivers' meeting.

Kravitz was the grand marshal and McCain was on hand to sing the national anthem. Peppers, a defensive end for the Carolina Panthers, and Davis, a guard for the New Orleans Hornets, were guests of Lowe's.

Nextel COO Tom Kelly also attended, and thanked the drivers for their help during the company's first season as title sponsor of NASCAR's top series.

"We're as excited as we were in the beginning, if not more so," Kelly said.

"We've come to appreciate the athleticism of the drivers, and the passion with which you do what you do."

In an Internet promotion for employees, Nextel offered 3,000 tickets, and they were gone in two hours to people from 32 states.

"It's not just a Nextel sponsorship, but a Nextel commitment," Kelly said.


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Kyle Busch Wins Pole at Nazareth, Pa.
May 23 Kyle Busch won the pole for the NASCAR Busch Series race at Nazareth Speedway, turning a fast lap at 131.167 mph in hot conditions Saturday.

The 19-year-old Busch raced to his first career Busch Series victory last week in Richmond, and leads the season standings.

"We've been doing really well all year long," Busch said. "We have been running really strong."

Regan Smith qualified second at 130.875 in place of Kasey Kahne, racing Saturday night in the Nextel All-Star Challenge at Lowe's Motor Speedway in Concord, N.C. Because Kahne did not qualify the car, he will start from the back of the field Sunday.

Shane Hmiel, driving Michael Waltrip's car, was third, followed by Jason Keller, Tim Fedewa, Casey Atwood, Kenny Wallace, Jason Leffler, Ron Hornaday Jr. and Bobby Hamilton Jr.


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NASCAR won't be rolling into Nazareth
By Neal Sims
Alabama Live, May 23

NASCAR rolls for the final time today at Nazareth Speedway, but don't lament so much for the Pennsylvania track. If regrets are being offered, send them to the Carolinas. The hotbed of stock-car racing is taking bigger hits.

That Busch series race at Nazareth, a track that is being abandoned, comes even as NASCAR contemplates the possibility of a Busch race in Mexico City. Somehow, in today's scheduling mind-set, the idea makes perfect sense.

NASCAR has long since found new homes for races once in the Carolinas. Just eight years ago, there were eight Cup races in the Carolinas. Next season, there will be three. Alabama's two at Talladega will equal North Carolina's two at Charlotte.

FULL STORY




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They all can't be edge-of-the-seat thrillers
By Godwin Kelly
Daytona Beach News Journal,FL, May 23

The Nextel All-Star Challenge, known in years past as The Winston, was staged Saturday night at Lowe's Motor Speedway in Concord, N.C. Here lately, the finish of this annual non-points extravaganza has been less than spectacular.

LMS inadvertently provided the ammo for my argument when it released a poll with the event's top-three moments.

I totally agreed with those stock car snapshots which landed in the final list of best races produced by the gathering.

No. 3 was Darrell Waltrip's so-called "Tide Slide," a reference to the sponsor of the Hendrick Motorsports Chevrolet, in 1989.

Waltrip was leading the race as he was approaching the white-flag lap when hard-charging Rusty Wallace, in a Pontiac, gave Waltrip a slight nudge in Turn 4.

Wallace had timed it perfectly giving Waltrip the smallest of taps in the apex of the turn. Waltrip went spinning off the course into the grass.

After finishing seventh, Waltrip uttered one of racing's most famous quotes directed at race-winner Wallace.

"I hope he chokes on the $200,000, that's all I can tell him," Waltrip said. "He knocked the hell out of me."

GRASS PASS

The No. 2 all-star moment was called the "pass through the grass."

It wasn't a pass at all because Dale Earnhardt was in the lead, got bumped into the frontstretch grass by Bill Elliott, who backed out of the gas and allowed Earnhardt's Chevrolet back on the course in order to avoid a major accident.

Still, it was one slick piece of driving as Earnhardt used every trick he knew and created a few new ones to beat Elliott, who was driving a far superior car that day.

"If a man has to run over you to beat you, it's time for this stuff to stop," Elliott said after the 1987 run. "What he did wasn't right. When a man pulls over and lets you by and then tries to run you into the wall, I'd say that was done deliberately."

Earnhardt brushed aside Elliott's temper tantrum.

"We knocked each other around, but it's all over now as far as I am concerned," Earnhardt said. "But if Bill still wants to do something about it, then I'll stand flat-footed with him any day."

The all-time top moment from this event was the 1992 race, the first staged at night under the new LMS light system.

The final lap was incredibly exciting as Kyle Petty, Davey Allison and Earnhardt battled for the victory.

MOST EXCITING LAP

Earnhardt and Petty were side-by-side and Earnhardt forced Petty onto the apron on the back straightaway. When they arrived at Turn 3, Petty caromed off Earnhardt's Chevy, sending the "Intimidator" into the outside wall.

The incident caused Petty to lose momentum and as he exited Turn 4 Allison pulled up on the inside, winning by inches at the finish line.

It didn't end there. Allison and Petty crashed after the finish sending Allison to the hospital. Allison's car owner Robert Yates found himself standing in Victory Lane without a car or driver.

"It possessed all the elements for a great all-star moment," NASCAR president Mike Helton said.

What is wrong with this picture?

The last "greatest moment" of the Nextel All-Star Challenge according to a panel of insider experts happened 12 years ago.

In my eyes that sends up a red flag. A dozen years? That is a long dry spell for a centerpiece all-star event.

If the finish of Saturday's race, the 20th anniversary of the event, wasn't a humdinger maybe it is time for a radical format change.

What do you think Humpy?

FULL STORY


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Shifting from White to Colors
By Mike Mulhern
Winston Salem News Journal,NC,May 23

Magic Johnson's appearance here Thursday to promote NASCAR's newest diversity program is producing fast results:


NASCAR CEO Brian France (right) announced Thursday in Concord, N.C., that Magic Johnson will co-chair a new NASCAR committee on diversity.

"My son is 9 years old and a huge racing fan, he watches it 24-7," Melissa writes to Anthony Martin, who runs the Urban Youth Racing School in Philadelphia. "We live near Detroit, and I was wondering if you have other children who attend your school that live in other states. If so, do you provide housing for the ten weeks of school? I am a single mother, my son is mixed African-American and Cuban, and his biggest dream is to become a race-car driver. He has been very discouraged because of the few minorities in NASCAR, until today when he not only watched but taped the news conference which spoke of diversity. His face lit up and his eyes welled with tears because now he saw it possible for him to become his dream. I know there is a waiting list for your school, but in the meantime I will save my money so that I can take off from work if he ever got the opportunity to come to your school. I just wanted to know what to expect as far as expenses and so forth. I really want to commend you for your vision. You put hope in a little 9-year-old minority boy who has a passion for racing."

Meanwhile, for Leon Simmons Jr., now 17, it's time to put his six years of study with Martin to work. Simmons is one of four seniors in this year's first "graduating class" at Martin's unusual inner-city summer school program, a 10-week mix of classroom study on the ins and outs of the NASCAR world and some fun racing. It's a program paid for by a number of major NASCAR sponsors - GM, Sears' Craftsman division, Coca-Cola, MBNA and even, in a novel twist, Bill Gates' X-box - and designed to open doors to a world quite different from everyday inner-city life.

"I'm very interested in racing as a career, in fact I want to be a driver," Simmons said. "I was just flipping through the channels one day and caught a race and got hooked."

He was 11. "I knew about the flags and that was about it. Everything else was new. But I finished third in my first race, so things have transpired well."

This month he is graduating from Philadelphia's Mathematics, Civics and Science Charter School and moving to Charlotte to attend UNC Charlotte, with plans for a degree in mechanical engineering, and hopefully a job with a NASCAR team. The next few days Simmons will be working with Darrell Waltrip's Truck team, part of a one-week internship here for the four Martin graduates. Last summer Simmons interned with Joe Gibbs.

"So far I'm just earning my racing stripes; helping them taking apart the Truck they raced last week at Mansfield. After this week, we'll see what happens. I'll be down for some orientation programs at UNCC, and I'd like to stay on with this team, but if not, I'll try to get on with another team," Simmons said. "Hopefully one day a team will see that I am a good driver. But I don't have a time frame, because you can't predict.

"The most important advice I'd give someone wanting to start out is to go to the track as much as you can and meet as many people as you can, because somewhere down the line one of those people might help you out."

Simmons has been running a version of Allison Legacy cars, 128 mph racers, quarter-size cars, at tracks up and down the East Coast.

"Everyone in my neighborhood is a big basketball fan, and I'm a basketball fan too, but I have this certain passion for racing," Simmons said. "When I tell my friends about this passion they just say, 'Well, good luck at it,' because they really don't understand what racing is all about.

"I know racing is expensive firsthand. Last November my family and I went out and bought our first race car, and it takes a lot of money to maintain the car and get it to the track. My dad said, 'Gosh, you just can't keep crashing these cars, because we don't have the money to keep repairing them.'"

And his family's response to his career choice?

"My mom didn't want me to go away," Simmons said. "But my dad understands that this is what I want to do and that I'm showing some manhood and taking some responsibility in my own hands."

Selling a tough crowd

If there's a tougher sell for NASCAR than inner-city Philly, it's hard to imagine. "When you think racing in Philly, you think drag racing through the streets at 11 o'clock at night," Martin said with a laugh. But here's Martin making the NASCAR pitch from his shop on North Front Street, and doing quite a nice job at it, thank you.

A sports-marketing guy from West Philly, with some Charles Barkley work on his resume, Martin is a fast-talking hustler who has found quite a niche - so much that when Johnson finished his NASCAR presentation here Thursday he told Martin, 'You're my first appointment.'

Martin may have NASCAR's inner-city franchise in Philadelphia. Or at least he's got the name recognition, with his six-year-old Urban Youth Racing School, a very unlikely project in 1998 but now finally starting to bear fruit.

"I was interested in motor sports, but we thought motor sports was rather far-fetched 'back in the 'hood,'" Martin said with a grin. "But when I got out of college, I met Willy T. Ribbs in 1990. I remember telling him I wanted to do a racing school - and him laughing at me and telling me that was impossible, because racing was such an expensive sport that urban, inner-city kids could never get involved.

"I remembered that. And in 1998 I met Ed Rensi (former president of McDonald's, now NASCAR team owner) and told him of my plans. He had just won the ARCA championship and I met him at the banquet in Cincinnati, and told him, and he said he thought that was a great idea. He invested $50,000 to see what I could do.

"I took that to a go-kart center in our area and hired some instructors. And then Ed took me to NASCAR and we met with Brian France. And if you remember, at that time there was a TV special on NASCAR and diversity, and Jesse Jackson was coming after NASCAR. So my timing was perfect.

"From there it snowballed. We got more sponsors involved and more kids."

Now it's a franchise, which he'd like to expand: "We feel what that what urban kids have experienced in Philadelphia since 1998 kids in Chicago and New York and Detroit should also get a chance to experience."

Martin came away from Thursday's meeting with Johnson enthusiastic but cautious. "Magic said 'It's not going to be as difficult as you think," Martin said of NASCAR's diversity push. "Well, that may be true. But I'm thinking it's not going to be quite as easy as Magic thinks it is either."

And Martin has been at it six years now, making this look like an overnight success story.

Is NASCAR's diversity program really going to work, or is this just another feel-good project?

"Magic said you can't really put a timeline on it, but the programs NASCAR is involved in right now, as far as getting minority drivers, are very serious," Martin said. "Look at this racing school.

"Here's my thing. Racing is no different than any other sport. The kid has to start at 10, 11 or 12. You go into a neighborhood and those kids have basketball courts, football fields, baseball diamonds. Bobby Labonte started driving go-karts when he was eight. So racing is no different. You need that experience.

"At this racing school we're starting some kids out at eight. So I don't think it's so far-fetched that there will be a star urban driver in the Cup series. And when that urban driver comes to the Cup series, he can't finish in the back, he's got to finish up front, to really make noise and make people believe that African-Americans can really do this.

"So I think NASCAR is taking the right steps by having the Urban Racing School, by bringing Magic Johnson in, by pushing African-Americans to really get involved, teaching them more about the sport, bringing them to the tracks, the whole nine. That's what it's going to take, a major effort, to get African-American to the track, in the pits and in the stands."

And the twist at Martin's school is education - it's not just about racing go-karts or mini-cars, it begins with a five-week classroom program. "X-Box is a sponsor, too - of the school, though not of NASCAR. When I approached X-Box, they were funny, they said a million teams had approached Bill Gates about sponsorships and Bill Gates is not sponsoring any NASCAR teams. But this is about education for kids, so they're on this with us," Martin said.

"These kids didn't know anything about NASCAR, they just wanted to race karts. But we told them if they wanted to race, they had to do five weeks in the classroom, and we taught them about sponsorship and the business of NASCAR.

"And then we went into hydraulics and braking and things like that.

"Then we gave them tests and made them write essays, and it got pretty concentrated for the kids over those five weeks. Then they got to the track for five weeks and put all that classroom work to work.

"And now I've got a waiting list of more than 1,000 kids who want to get into this program, which is free. I used to go into the schools and circulate a form asking if kids were interested in motor sports, but I don't do that any more. Word of mouth has spread so far that I don't need any more kids; I'm actually filled up through 2007."

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